Feadl.io Privacy Policy
Feadl.io and its affiliates (collectively, “Enright Group”) are committed to protecting your privacy and complying with applicable data protection laws. This Privacy Policy outlines how Feadl.io collects, uses, discloses, and safeguards information about you in connection with our Feadl.io Services, websites, and other interactions with you. We also describe the choices you have about your information.
Effective date: November 14, 2023.
1. Our Services
Feadl.io Services
Feadl.io's suite of social media management and social care tools are accessible via our websites and mobile applications. These tools allow you to bring together all of your social media accounts for easy access and management through a single online platform. Through this platform, you can manage your social media, marketing, and advertising campaigns; engage with your audiences, schedule and publish messages, manage customer care communications, and analyze the results of these activities.
Social Networks
Any collection, use, and management of personal information by the social networks, including Facebook, Instagram, Twitter, LinkedIn, and TikTok (collectively, the “Social Networks”) are governed by their respective privacy policies and terms. When using Social Networks, you are required to comply with their privacy policies and terms. We recommend you carefully review their privacy policies and terms, as Feadl.io is not responsible for the Social Networks.
Third-party Services
Our Services also enable you to customize and connect your Feadl.io account to third-party services (“Third-Party Services”). The collection of your information by these third parties is governed by the respective Third-Party Services’ privacy policies and terms. We recommend you carefully review their privacy policies and terms, as Feadl.io is not responsible for Third-Party Services.
Your Privacy Obligations
We rely on you to comply with applicable privacy laws when collecting, using, or disclosing information about individuals through the Services, including obtaining any necessary consents and providing any necessary notices. If we receive any questions or complaints regarding your use of the Services, we will direct the request to you for further assistance.
Business Purposes
Our Services are not intended for use by children and should only be accessed by individuals who are at least 18 years old and are using the Services for business purposes.
2. What information do we collect?
We collect information about you as reasonably necessary for the following activities:
Using our Services
We may collect the following information when you use our Services:
Account information:
- Your contact and profile information including your name, email address, organization name, and address; your preferences such as language, time zone, and the types of communications you would like to receive from us; and image (if you choose to provide this). We may also obtain this information if you choose to use a social login service, such as Facebook Login, to create or access your account.
- Billing and other payment information (if you sign up for a paid service or purchase a Third-Party Service), including payment method details, such as credit card number.
- The Services you have acquired from us, including the type of plan, number of team members, and transaction information related to the Services.
Content:
We collect the following types of content when you use our Services:
- Your social profile information for Social Networks you choose to connect to the Services. For example, your Facebook profile information may include your Facebook username and profile image.
- A specific location such as an address, a city, or a place (for example, a restaurant) if you choose to share this information.
- Your messages, posts, comments, images, advertising, and other material you curate on and upload to the Services; and information that is collected from the Social Networks that you choose to connect to and which is displayed on our Services.
- Social media content and other user-generated content (for example, posts, comments, pages, profiles, likes, feeds)
- Messaging content that individuals choose to share (for example, social media messages, in-app messages)
- Social media and messaging metadata (for example, the number of social media followers, the number of posts, the number of tweets)
- Content that you may send and receive through Social Networks and other messaging services, such as SMS, may contain personal information of third parties. This may include information such as names, photos, age, gender, geographic location, opinions, preferences, and phone numbers that are provided or posted by social media users.
Logs, usage, and support data:
We collect the following information related to your use of our Services:
- Log data, which may include your IP address, the address of the web page you visited before using the Services, your browser type and settings, your device information (such as make, model, and OS), the date and time when you used the Services, information about your browser configuration, language preferences, unique identifiers, and more.
- Usage data and analytics, which may include the frequency of login, and the different types of activity undertaken by users such as frequently accessed areas of the Services.
- General Location information, such as IP address and the region in which you are located when you are logging in and using the Services, in accordance with the settings on your device.
- Customer support questions, issues, and general feedback that you choose to provide.
Surveys, events, marketing and other activities
We collect information for surveys, events, marketing, and other activities as follows:
- Contact information, such as your name, email address, telephone number, organization name and address.
- Participation, attendance, feedback, and opinions.
- General information about your organization that you choose to provide, such as annual company revenue, number of employees, and industry. We may also use service providers to obtain additional business-related information about your organization such as the legal name, size, and publicly available revenue, to assist us in offering services that are appropriate to your organization’s needs.
Social media:
We collect information related to your interactions with our brand and social media accounts, including messages, posts, and other engagements.
Email interactions and analytics:
We gather data on how you engage with our emails, such as open rates, click rates, link clicks, web page visits after opening the email, the type of browser and email clients you use, and general location information (e.g., country and region).
Teleconference, videoconference, and other meetings:
If you participate in teleconferences, videoconferences, or other meetings, we may collect your preferences, feedback, opinions, and business needs. Recordings of these sessions may be saved if you provide consent.
Accessing resources on our website:
When you access resources such as videos, whitepapers, or case studies on our website, we collect your name and contact information. Additionally, we track engagement analytics, including the type and frequency of resources accessed, viewed, and downloaded.
Applying for employment:
Our employment application process collects information you provide when applying for a job, including contact information, education and employment history, credentials, and LinkedIn profile information.
Browsing our websites:
During your website visits, we collect various types of information, some of which are automatically collected:
- If you use automated chat functionality (chatbots), we may collect information like your name, email address, specific feedback or requests, and usage details related to our Services.
- We and our authorized service providers use cookies and similar tracking technologies on our websites and Services, including web beacons, pixels, and software tokens..
- Website usage data includes engagement rate, the previous web page that directed you to our site, browser type, session experience and replay, and mouse movements.
3. How do we use your information?
We use your information for the following purposes:
Providing and securing our Services:
- Identification and authentication of users to ensure authorized access to the Services and account management.
- Setting up user accounts, processing payments, and managing accounts.
- Responding to inquiries, managing contracts, addressing questions and requests, and sending updates and information related to the Services.
- Utilizing logging and data, including general location information, to monitor and improve the performance, security, and compliance of the Services.
- Using specific location information, where shared, for location-based features and functionalities.
- Analyzing user data, feedback, support queries, and survey responses to identify issues, understand usage patterns, and enhance the Services, including providing aggregated user analytics and insights.
- Using Content and information from Social Networks to deliver the Services.
Communicating with you:
- Sending information about our Services, events, marketing communications (in accordance with your preferences—refer to section "4. Your choices" below), and job opportunities.
- Assessing the effectiveness of email communications through email statistics, such as open rates, to make improvements to our messaging. We also use engagement analytics to better tailor our communications to your needs.
Improving our websites and applications:
- Understanding usage patterns and activities on our websites and applications to diagnose issues and make improvements, including enhancing usability and security.
- Implementing website personalization to display relevant information, such as industry-specific resources, based on your profile.
- Using information provided during telephone calls and other interactions with our customer support and sales teams for training, process improvements, and Service enhancements.
For more information on how we use your data, please refer to the specific sections indicated in the text above.
4. What are your rights regarding the information about you?
Services information
When using our Services, you may access, update, or correct most of your Account information by logging in to your account to edit your profile or organization record.
Requests to access, correct, update, or delete your information can be made in writing to our and will be handled within thirty (30) days unless they are unusually extensive or complex, in which case we will advise you of the expected timeline for handling your request.
If you have authorized us to access your Social Network account to provide the Services, you may revoke this access at any time by following the instructions . For example, if you have authorized us to access your information via the YouTube API services, in addition to our normal procedure for deleting stored data, you may revoke our access to your data via the Google security settings page, located .
You can contact our Support team for other general requests about your account by your preferred method listed .
Marketing emails, advertising and website browsing
For marketing communications, you may opt out of marketing communications sent by Feadl.io by accessing your user dashboard, or by clicking on the unsubscribe link in the marketing email you receive. Please note that if you are a Feadl.io user, unsubscribing from marketing communications will not affect product-generated emails sent in connection with your use of our Services.
5. Who has access to your information?
Feadl.io does not rent or sell your information. We restrict access to your information to authorized employees and we do not share your information with third parties except in the circumstances explained below.
Employees and Authorized Contractors
Our employees and authorized contractors may need to access information about you when they require this information to perform their job. For example, a customer support representative would need access to your account to validate your identity and respond to your question or request; our email communications team would need access to your contact information to ensure this information is sent correctly and any unsubscribe requests are properly managed; and our security staff would need to review information to investigate attempted denial of service attacks, fraudulent account activity, or other attempts to compromise the Services.
All our employees and contractors are required to agree to maintain the confidentiality and protect the privacy of your information.
Service Providers, Authorized Resellers, and Partners
We will share limited information about you to authorized service providers we use for marketing services, communicating with you, managing our customer database, the provision of professional services, and providing and managing the Services (including hosting data centers, securing our Services, and payment processing).
We limit the number of service providers who are permitted to process your Content for the purpose of assisting us in delivering the Services.
Where you have purchased a service from an authorized reseller or partner, we may provide information about you to (and may receive information about you from) the reseller or partner as necessary to support your use of the service you purchased.
When sharing your information with any of the above service providers, resellers and partners, we ensure they agree to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and only use your information to carry out the Services and your requests.
We may also participate in and run marketing events (e.g. conferences, webinars, and provide resources) with sponsors and other organizations. Where the sponsors or other organizations wish to collect your information for their marketing purposes, while we may facilitate this (e.g. information may be collected on the same registration form), they will be doing so independently under their own policies. We will advise you and provide you an opportunity for you to share your information with the sponsors or other organizations for such purposes, either upon registration or during the event.
Social Networks and Third-Party Services
Where you are using our Services and have chosen to connect your Social Networks to the Services, or if you authorize a Third-Party Service to access your account, you are agreeing to provide information about you to the Social Networks and the Third-Party Services under their respective terms and privacy policies. For example, if you choose to connect your YouTube account to the Services, this connection uses YouTube’s API services, and the Google Privacy Policy (located here) will apply to you.
Customer Organizations
Where your employer or an entity has purchased Services on your behalf, we may disclose information about you such as your name and email address, and some usage information including whether a user has logged in to the Service, frequency of login, time spent using the Services, and enrollment and completion of Feadl.io Academy courses to assist your employer or the entity in managing its use and maximizing the value of the Services.
Successor and Affiliated Entities
We may share information about you among Feadl.io-controlled affiliates and subsidiaries, and they will protect your information in a manner that is consistent with this Privacy Policy and where applicable, in accordance with the privacy policy specific to the entity.
We may also disclose your information as part of a corporate transaction such as a merger or sale of assets. If we do, we will inform such entities of the requirement to handle your information in accordance with this Privacy Policy, or inform you that you are covered by a new privacy policy.
Law Enforcement, Government Agencies, and Professional Advisors
We may need to disclose information about you where we believe that it is reasonably necessary to comply with a law or regulation, or if we are otherwise legally required to do so, such as in response to a court order or legal process, or to establish, protect, or exercise our legal rights or to defend against legal claims or demands. For governmental data access requests concerning you or your organization, we would first attempt to redirect the request to you and/or we would first attempt to notify you unless we are legally prohibited from doing so.
In addition, we may disclose information about you if we believe it is necessary to investigate, prevent, or take action: (a) against illegal activities, fraud, situations involving potential threats to our rights or property (or to the rights or property of those who use our Services), or to protect the personal safety of any person; or (b) regarding situations that involve the security of our Services, abuse of the Services infrastructure, or the Internet in general (such as voluminous spamming, or denial of service attacks).
We also use professional advisors, including lawyers and accountants, and may be required to disclose information about you when engaging them for their services and as necessary for audits, financial and other regulatory reviews.
6. What international data transfers occur at Feadl.io?
Under the General Data Protection Regulation (GDPR) and other data protection laws, information about you may only be transferred from your region to other regions if certain requirements are met. For instance, under the GDPR, information about you may be transferred from the European Economic Area (EEA) to outside the EEA if adequate data protections are in place.
Our Services are managed by Feadl.io’s team. As the European Commission considers Canada to be a country which provides adequate data protection, information about you may be transferred from the EEA to Canada. Amongst the Feadl.io corporate entities, we have incorporated appropriate data transfer mechanisms permitted under European data protection laws.
Feadl.io also uses third-party service providers, such as managed hosting providers, credit card processors, and technology partners to provide the software, networking, infrastructure and other services required to operate the Services. These third-party providers may process or store personal data on servers outside of the EEA, UK, and Switzerland, including in Canada or the US. We rely on adequacy (if sent to Canada) and standard contractual clauses (if sent to the US or onward to other countries) to ensure that information about you is lawfully transferred under EU law.
By its nature, social media data can be shared with people around the globe. The Social Networks and Third-Party Services that you choose to integrate with our Services may collect, store, and process your information from various locations around the world according to their own terms and privacy policies.
7. How do we safeguard your information?
Feadl.io maintains industry standard security safeguards to protect your information. This includes ensuring our employees receive appropriate security and privacy training and guidance so they are aware of the measures they need to implement to protect your information.
Access controls are in place to limit access to your information to those who need it to perform their jobs. For example, information about you may be provided to our customer support specialists to help you with your requests. Individuals who are permitted to handle your information must adhere to confidentiality obligations.
We encrypt data in transit and at rest, where appropriate, to ensure that your information is kept private. We undertake service provider security and privacy reviews to ensure that service providers follow our stringent requirements to safeguard your information, and we also enter into data protection agreements with our service providers. All payment information is fully encrypted and handled only by PCI certified organizations.
8. How long do we retain your information?
In general for the Feadl.io Services, we do not permanently store Content from Social Networks. Rather, when you log in to the Services, we retrieve data from Social Networks in real-time so that it is displayed on the platform for viewing during your session. We store other Content that you produce (such as draft Content for publication on Social Networks) so that you can easily access this material on the Services.
Aggregated data is used by Feadl.io for analysis, product improvement, and troubleshooting purposes. In some cases, Content may continue to exist on the Social Networks even after you or we delete it from our Services, and you will need to contact the relevant Social Network directly if you want it to remove this Content.
We retain your information as long as required to provide the Services requested by you, for record-keeping purposes, to comply with our legal obligations, resolve disputes, and enforce the terms for the Services. After it is no longer necessary for us to retain information about you, or otherwise upon your request, we will dispose of it in a secure manner or anonymize the information.
9. Feadl.io’s roles under the GDPR and UK data protection laws
Depending on the situation and the type of data involved, Feadl.io may act as a data controller or a data processor.
Feadl.io as a data controller
Feadl.io may act as a data controller when we are:
- Collecting information from you to set up and administer your Feadl.io account (for example, Account information such as your name and email address);
- Monitoring usage information on our website;
- Managing your contact and other related information to send marketing, Services, and other communications to you;
- Responding to a support or general inquiry; and
- Recruiting individuals for job opportunities.
Legal bases for processing when Feadl.io is a data controller
Your consent (for example, when you have provided your information to sign up for an account or for a webinar; or you have provided your employment history when applying for a job). Where we rely on your consent to process personal data, you have the right to withdraw your consent at any time.
It is necessary to perform a contract (for example, we may need your information to fulfill our obligations of providing Services to you under the terms relevant to the Services you have acquired).
Legitimate interest (for example, to provide, maintain, and improve the Services for you, to maintain the security of the Services, and to attract new customers to maintain demand for the Services.
In some cases, we may have a legal obligation to process your personal data to comply with relevant laws (for example, processing payroll and tax information to comply with relevant employment and tax legislation); or processing is necessary to protect your vital interests or those of another person (for example, obtaining health-related information during a medical emergency).
Your rights when Feadl.io is a data controller
Where Feadl.io is acting as a data controller, you may have the following rights:
- Right to object to processing: you may request that Feadl.io stops processing information about you (for example, to stop sending you marketing communications).
- Right to restrict processing: you may request that we restrict processing information about you (for example, where you believe that this information is inaccurate).
- Right to data portability: you may request that we provide you with information Feadl.io has about you in a structured, machine-readable, and commonly used format, and you may request that we transfer this information to another data controller.
If you would like assistance on any of the above requests, please email our Privacy Team with details of your request.
Feadl.io as a data processor
Where you are using our Services and making decisions about the personal data that is being processed in the Services (including selecting the Social Network accounts you wish to connect to the Services, or uploading and using Content), you are acting as a data controller and Feadl.io is acting as a data processor.
There are certain obligations under the GDPR that you have as a data controller, including being responsible for managing Content on the Services. As a data processor, Feadl.io will only access and process Content to provide you with the Services in accordance with your instructions (which you provide through the Services), the Terms of Service, the Social Networks’ terms, and applicable laws. As part of delivering the Services, we may process Content to further improve the Services, such as enhancing usability and developing new features.
If you, as a data controller, require Feadl.io to agree to data protection requirements under Article 28, GDPR, or under UK data protection laws, Feadl.io makes available a data processing addendum.
If you are using the Services as an authorized user of a Feadl.io customer (whether that customer is your employer, another organization, or an individual), that customer determines its own policies (if any) regarding storage, access, modification, deletion, sharing, and retention of personal data and Content, which may apply to your use of the Services. Please check with that customer about the policies and settings it has in place.
10. Your California Privacy Rights
If you are a consumer as defined in the California Consumer Privacy Act (CCPA) and as amended by the California Privacy Rights Act (CPRA) (collectively, “California Privacy Laws’), the following provisions apply to you. Definitions of terms are set out in the California Privacy Laws.
Under the California Privacy Laws, you may have the following specific rights:
- The right to know about the personal information collected about you.
- The right to have your personal information deleted.
- The right to correct inaccurate personal information.
- The right not to be discriminated against for exercising consumer rights under California Privacy Laws.
You may access, update, or correct most of your Account information by logging in to your account; or you may exercise your rights by emailing our Privacy Team.
While we disclose personal information to service providers for the purpose of managing our relationship with you (e.g. distributing marketing communications) and providing the Services, we do not sell your personal information.
11. Changes to this Privacy Policy
We may make changes to this privacy policy at any time to reflect updates to our Services, applicable laws, and other factors. We will include a prominent notice on this website and/or our Services if we make any material changes, but we encourage you to stay informed by reviewing this policy periodically.
12. How to contact us
If you have any questions, concerns, or feedback, please contact our Privacy team and Privacy Officer/Data Protection Officer;
Attn: Feadl.io Privacy Team